The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Direct Marketing
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Digital & Online / Ecommerce
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Digital & Online / Websites & Mobile
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Digital & Online / Websites & Mobile
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar) Category: Digital & Online / Websites & Mobile
Billion Dollar Collection
Agency: Prime Weber Shandwick / Stockholm + H&M Foundation
Client: H&M Foundation Category: Digital & Online / Websites & Mobile
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Digital & Online / Websites & Mobile
World of Excuses
Agency: Wunderman Thompson / Melbourne + Activista
Client: United Nations Development Programme Category: Digital & Online / Websites & Mobile
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Digital & Online / Ecommerce
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Digital & Online / Ecommerce
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF Category: Digital & Online / Ecommerce
The Milk Captcha
Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam
Client: Oatly Category: Digital & Online / Banners & Pop-ups